ASO Basics
- Keyword-rich title + subtitle.
- Benefit-led screenshots and preview video.
- Ratings/reviews engine from day one.
Paid UA
- Test Apple Search Ads + Google UAC.
- Creative sprints for TikTok/Meta.
- Cohort analysis: CPI, CTR, Day-1/7 retention.
Retention
- Personalized onboarding checklist.
- Lifecycle emails/push (aha moment within 24h).
- In-app messages for feature discovery.
CTA
TM Group Marketing can set up ASO + UA + retention in a single sprint.