Funnel Overview
- Lead Magnet: First chapter or bonus workbook.
- Pre-Order Page: Hook, benefits, bonuses, social proof.
- Email Series: Origin story, value, offer, last-call.
- Review Engine: ARC team + reminder sequence.
Amplification
- Podcast guesting, newsletter swaps, and UGC quotes.
- Targeted ads to readers of comparable titles.
CTA
TM Group Marketing helps authors build launch funnels that convert browsers into buyers and reviewers.