Introduction
Most stores don’t have a traffic problem—they have a conversion problem. This checklist shows you how to design, optimize, and launch an ecommerce site that turns visitors into buyers.
1) Speed & Core Web Vitals
- Compress images (WebP/AVIF).
- Lazy-load media and apps.
- Use a CDN and minify CSS/JS.
2) Conversion-First UX
- Clear value prop above the fold.
- Prominent “Add to Cart” and sticky cart.
- Trust badges, reviews, and returns policy on PDPs.
3) Product Page Structure
- Benefit-driven headline + key features.
- Social proof (UGC, ratings).
- FAQs + shipping/returns details.
4) Checkout Optimization
- One-page or express checkout.
- Wallets: Apple Pay, Google Pay, Shop Pay.
- Auto-apply discount code box removed from cart page.
5) SEO Essentials
- Clean URL slugs, unique titles/meta.
- Schema for Product/Review/Breadcrumb.
- Internal links to categories and bestsellers.
6) Email & Retention
- Welcome, browse/cart abandonment, post-purchase.
- Back-in-stock and price-drop alerts.
- Loyalty/referral program.
CTA
Want a free mini audit of your store? TM Group Marketing can review your site and send quick wins in 24 hours.