Week 1: Prep & Position
- Define ICP, promise, and differentiators.
- Build content pillars: education, proof, lifestyle, offer.
- Line up creators and early customers for UGC.
Week 2: Tease
- Daily micro-teasers (5–10s clips).
- Behind-the-scenes + feature reveals.
- Collect questions; turn into FAQ posts.
Week 3: Reveal & Educate
- Full reveal video + landing page.
- How-to demos, comparison posts, carousels.
- Start retargeting ads to engagers and site visitors.
Week 4: Launch & Monetize
- Launch day live stream.
- UGC mashups + creator whitelisting.
- Time-boxed offer; track ROAS and CAC.
CTA
TM Group Marketing can run your 30-day plan—content, ads, and reporting—so you launch with momentum.