Choose a Practical Model
- Last-click for quick reads.
- Position-based or data-driven for nuance.
- Consistent UTM standards across every link.
Tooling & Setup
- Server-side tracking where possible.
- Pixel + CAPI + CRM events aligned.
- Dashboards for revenue, ROAS, CAC, LTV.
Act on Insights
- Shift budget to efficient paths.
- Double down on assisting channels (email, content).
- Run holdout tests to validate.
CTA
TM Group Marketing can install clean attribution and send a one-page insights report every month.